How to Upload a Video as the Facebook Event Cover
Last updated on 8th February 2022
Note: Facebook Cover Videos were phased out in April 2021, although some accounts will still take temporary admission while this process is being completed.
With over 500 meg users watching video on Facebook every solar day, it'south no surprise that Facebook cover videos are making waves.
Call back about information technology:
When a user visits your page, your encompass image is the first thing they'll encounter.
And, with attention spans plummeting by the mean solar day, it'due south important that yours packs a punch if you desire people to remember you lot.
This is a cardinal opportunity to show off your brand in only a few seconds, and a brusque video is far more powerful than a static photo.
Why apply a Facebook cover video?
The introduction of cover videos brought a much-needed makeover to Facebook business pages as the social media mega-giant attempted to bring users a richer feel.
Recollect for a moment almost all the concern pages you lot've ever visited – tin can you call back a unmarried memorable cover photo? If y'all're anything like us, the reply is a big fat no.
But, thanks to cover videos, the tables might be turning.
They're attention grabbing
Research shows that ninety% of information processed past the brain is visual.
We're instantly drawn to the move of a video every bit opposed to a static moving-picture show, just there's also an element of storytelling in videos that taps into our caveman brains. Equally humans, we desire to put a beginning, centre, and end to everything – information technology's only what nosotros do to create meaning.
On summit of that, social videos generate 1200% more shares than images and text combined, which shows just how engaging moving image can be.
They keep people on-page for longer
It's a no-brainer that having a cover video on your Facebook folio will keep visitors sticking around longer than a static image. See the point above where we can't help but seek out a story.
In fact, 88% of visitors will stay longer on a folio with a prominent video displayed than on one without – and y'all can't get more than prominent than a Facebook cover video.
They showcase your product or service
Putting your production or service at the forepart and heart of your Facebook page instantly gives new visitors an insight into what you practise and what they tin await from you.
In today's business organisation landscape where the contest for attention is fierce, information technology's important that prospects understand your offering right away – or else you'll lose them to someone else.
And, hey! Video is a cracking style to quickly explain what y'all do.
In fact, 69% of consumers would rather watch a video about a production than read a lengthy ream of text about it. On top of that, our inquiry showed that 96% of people say they've watched an explainer video to acquire more than about a production or service.
And then, non merely can your Facebook comprehend video keep people on your folio longer, but information technology tin also boost sales besides.
They marshal with the upward trend in video consumption
According to a report by Ericsson, 76% of mobile traffic volition be video by 2025.
This stat paints a motion picture of just how powerful video has go over the past few years, and the excitement around it isn't going to die down any fourth dimension soon.
In fact, 85% of people would similar to run across more video from brands, with explainer videos, viral entertainment videos, and product demo videos named as the well-nigh wanted.
Implementing a Facebook embrace video will aid yous tap into this tendency and requite the people what they want.
Great Facebook cover video examples
At that place's zilch quite like a little flake of inspiration to go those creative juices flowing. To spark some ideas for your own cover video, we've collected some of Facebook'south finest to evidence you lot what works.
Ferrari
Ferrari's cover video perfectly showcases their new range of cars in true and epic Ferrari style.
The fast-paced imagery, teaser close ups of the vehicles, and the trance-like music creates a loftier free energy around the brand that gets visitors excited about what they're offering.
Wyzowl
Shoutout to our very own Facebook embrace video here.
Nosotros used the encompass infinite to give new visitors a snapshot of what we can do via our showreel. The combined bright colours and stand-out imagery is not only eye-catching, but it also provides showtime-time visitors with a gustation of our animation skills.
24/7 Fitness
24/vii Fettle' cover video is actually a series of still images stitched together to create a moving slideshow of sorts. Each black and white picture is stamped with motivational brilliant, assuming text that drives action.
It's important to note this encompass video doesn't have any music and nigh looks similar a GIF in the style it's presented, making the text the nearly important and stand-out asset.
Animals Asia
Creating an emotional pull is easy when you save cute bears similar Animals Asia do.
They use their Facebook encompass video to introduce the brand and show some of their biggest achievements. Along with the emotional music and powerful imagery, information technology'due south hard not to desire to donate all your spare greenbacks to the cause.
Canva
Of grade pattern brand Canva were going to get their Facebook cover video spot on.
They utilize a really minimalist approach and share a brusk animated video introducing their Design School. Like the 24/7 Fitness video there's no music, but the bright blitheness is enough to pique visitors' interest in i of the make's key products.
Facebook cover video specs
Your Facebook cover video is visible to anyone who visits your page – not just those who are fans. Information technology's the first chance you become to impress new prospects, which means the devil really is in the item – you don't want to instantly turn someone off with a grainy sometime video, do you?
The trouble is, Facebook is guilty of changing its cover specs at the drop of a chapeau with no prior warning. Then, if y'all already take a cover video – great! But you might notice that it doesn't match the 2020 specs.
To avoid any headaches and to make certain your cover video really shines, we've got the latest specs on hand.
Facebook comprehend video size
Facebook's defended Aid Centre states that your comprehend video should be at to the lowest degree 820 10 312 pixels. Just, for all-time results, you ideally want to choose a video that'south 820 x 462 pixels in size (although videos of this size will get cropped slightly when viewed on a computer).
In terms of file size, Facebook doesn't specify a limit.
Facebook comprehend video length
Cover videos can run betwixt twenty and 90 seconds long.
Every bit y'all can see from the examples above, brands use different lengths for different needs. Nevertheless, you can always brand your video run longer by looping it or slowing it down, or brand it shorter by trimming it or speeding it up.
How to upload a encompass video to Facebook
Firstly, become to your Facebook business page.
In the top left corner of your cover photo (or video, if you already have one), yous'll see an "Add together a Cover" or "Alter Encompass" button. Click that.
Click "Upload Photo/Video" and choose a file from your computer.
Alternatively, y'all can click "Choose From Videos" if you already have a video uploaded to Facebook that you want to utilize. Remember, your video should exist at least 820 x 312 pixels and betwixt twenty and xc seconds long.
Select the video y'all want to utilise.
When the video has uploaded, you tin can reposition it past clicking and dragging it upwardly or downwardly. When you lot've got it where you want it, click "Side by side".
You'll then be served a serial of 10 thumbnail options to choose from (this is the image that will testify up when someone hovers over your Page's name to find out more than). Yous tin use the arrows to click through the options and cull the one you lot similar best.
Finally, click "Publish" – and voila! You lot now have a Facebook cover video.
Make your Facebook cover video work for you
At the end of the day, your Facebook cover video is an advert for your brand, whether you're showcasing a product or just introducing who you are and what you lot do.
The key is to keep it short, clear, and simple with eye-catching imagery that's memorable and brings your brand to life.
By post-obit the tips we've laid out in this postal service, you'll take your comprehend video up, running, and working for yous in no time at all.
Want to find out more almost video and why it's such a powerful content format on social media? Check out this post .
Source: https://www.wyzowl.com/facebook-cover-video/
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